Hi, thanks for stopping by. I’ve spent the last 18 years working in the creative industry, helping businesses develop their brand identities, communications and digital experiences. Before launching Soli, I was Design Director at Studio EXP in Birmingham, where I led branding projects for organisations ranging from early-stage start-ups to established international businesses.

Over the years, I’ve worked across a wide range of sectors including manufacturing, construction, hospitality, leisure, professional services and consumer brands. That experience has given me a broad understanding of how different businesses operate, and how branding needs to adapt depending on their audience, stage of growth and commercial goals.

My work has covered brand strategy, identity development, digital design, guidelines and rollout across both internal and external communications. I’ve also been involved in leading client workshops, presenting work at senior level, and guiding projects from early discovery through to implementation.

I’m particularly interested in how businesses evolve over time, and how their external perception doesn’t always keep pace with that change. This gap between reality and perception is often where branding becomes most important.

Soli was created to focus specifically on that challenge. A studio built to help established organisations clarify their position, strengthen their identity and ensure their brand reflects the business they have become.