Hello, I’m Phil, a freelance senior brand designer based in Birmingham, UK. I have over 18 years experience working within the creative industries, most recently as Design Director at Studio EXP in Birmingham. I now work in collaboration with creative agencies and ambitious businesses across the globe. 

I specialise in crafting thought‑provoking brand identities grounded in compelling strategic narratives that create meaningful emotional connections with audiences. My approach is rooted in understanding what makes a business unique, then translating that into intelligent, purposeful design that resonates and performs.

Over the years I’ve delivered brand work for clients ranging from early‑stage start‑ups to established organisations. This breadth of experience means I’m comfortable working at every stage of the creative process, from deep research and ideation right through to implementation and launch. I enjoy leading teams, mentoring junior creatives, and presenting confidently to clients throughout each project.

I believe in true collaboration with clients to bring their vision to life, combining clear strategy with impactful design. Great brands aren’t just visually striking, they tell meaningful stories, address real business challenges, and make a lasting impact. 

Whether you’re launching something new, refining your identity, or transforming how you show up in the market, I’d love to help bring your vision to life.