Sodexo Live

INTRO
Sodexo Live! is one of the world's leading sports, leisure and hospitality brands, delivering memorable experiences at some of the world's most iconic events, including the Super Bowl, Tour de France and Rugby World Cup. Following a period of unprecedented disruption across the events industry, the business sought to reposition and revitalise its sports and leisure division for a new era.

THE CHALLENGE
As audiences prepared to reconnect with live experiences after months of restrictions, Sodexo Live! needed a brand that reflected renewed optimism, energy and purpose. The challenge was to create a clear strategic platform that would align teams, resonate with audiences and support the future growth of the division.

THE SOLUTION
Through a series of immersive workshops and discovery sessions, we helped define the foundations of the rebrand, including positioning, messaging, tone of voice and visual identity. We then led the rollout across a wide range of touchpoints, including brand guidelines, internal playbooks, video content, animation, social media assets, digital communications and website design. The result was a cohesive brand system capable of supporting the organisation both internally and externally.