Ayusanti
Brand strategy
Brand identity
Design for print
Packaging design
Website design
Website build
-
INTRO
Ayusanti is a lifestyle and wellbeing brand created to help people navigate the pressures of modern life through a preventative approach to health and wellness. The ambition was to establish Ayusanti as a premium and trusted brand, offering a considered pathway towards balance, wellbeing and personal growth.THE CHALLENGE
The wellness market is highly competitive, with many brands relying on similar visual cues and messaging. Ayusanti needed to stand apart from the category while communicating a sense of credibility, calm and sophistication. The challenge was to create a distinctive brand that balanced ancient healing traditions with a contemporary lifestyle audience.THE SOLUTION
I developed a complete brand strategy and identity system centred around the idea of balance, connection and wellbeing. The visual identity combined traditional influences with a modern aesthetic, creating a brand that felt both established and progressive. This extended across packaging, print and digital touchpoints, supported by a bespoke symbolic language and a premium e-commerce website. The result was a cohesive and distinctive brand experience designed to inspire trust and create a strong presence within a crowded market.
Process
The Ayusanti seal of approval takes the form of a mobius ring. The mobius ring is an expression of non duality. It reveals the unity of all polarities, creating a state of oneness. It is a spiritually significant symbol of balance and union.
Humans have a natural desire to seek balance and equilibrium, this is because we are bilaterally symmetrical. Art that is balanced, in which the visual weight is distributed evenly across the composition, seems stable, and makes the viewer feel at ease while also pleasing to the eye.
Ayusanti reminds us that humans are made of the same atoms and energy as everything else around us. I developed the elemental symbols to embody this theory, using small particles as the building blocks to create a unique symbolic language.