Protan

INTRO
Protan is a global leader in roofing and membrane technology, developing innovative solutions for architects, specifiers and contractors across international markets. As the business continued to grow, Protan required a more consistent and cohesive brand experience across its communications, helping strengthen recognition and trust worldwide.

THE CHALLENGE
Operating across multiple countries, audiences and channels, maintaining brand consistency had become increasingly challenging. The existing guidelines no longer provided the clarity needed for teams to communicate effectively and consistently, while the digital experience needed to better support key audiences and commercial objectives.

THE SOLUTION
We developed a comprehensive set of global brand guidelines designed to create a unified visual and verbal identity across the organisation. Alongside this, we designed a new global website focused on the needs of architects, specifiers and contractors, making it easier to access relevant products, technical information and resources. To support ongoing engagement, we also developed a social media and email marketing programme that helped drive qualified traffic to the website and reinforce brand consistency across digital channels.