Strand & Lock

INTRO
Strand & Lock is a specialist curly hair salon located in the heart of Birmingham's creative district, Digbeth. With a reputation for expertise and a growing client base, the salon wanted a brand identity that reflected its position as one of the city's leading destinations for curly hair care and styling.

THE CHALLENGE
The salon occupied a unique position within the market, offering specialist knowledge and services tailored specifically to curly hair. However, its brand needed to better communicate this expertise while elevating the customer experience and reinforcing its premium positioning.

The challenge was to create an identity that felt distinctive, contemporary and inclusive, reflecting both the individuality of its clients and the cultural diversity of Birmingham itself.

THE SOLUTION
We developed a refined brand identity designed to celebrate the salon's specialist focus and premium experience. A bespoke logotype was created to introduce a sense of individuality and craftsmanship, while a rich and expressive colour palette drew inspiration from Birmingham's diverse communities and creative energy.

The identity was extended across printed materials and in-salon touchpoints, carefully complementing the interior environment and creating a cohesive customer experience. The result was a distinctive and confident brand that reinforced Strand & Lock's position as Birmingham's premier curly hair specialist.